Shoes with shoe into Daphne market growth
In 2008, weighed down by Deputy sports brand, almost all agents have to weak growth, Daphne is no exception. "Money away brands, domestic pressure upon retailers. "Ying Chieh Chen decided to abandon sports brand, while focusing on Daphne and another potential brand" shoebox (shoe). " Moreover, the "shoebox (shoes)" will be another dream hosting Ying Chieh Chen.
Daphne's career used to be called Payless United States customers, it is the United States largest footwear chain, Payless shoes, very cheap, and some even as low as under $ 10, but at about $ 3 billion in annual sales. Ying Chieh Chen hopes "shoebox (shoes)" could be China's Payless.